In 2018, Khadi recorded an increase in sales of 32% from Bollywood to the world.
Khadi has also been adopted as the preferred uniform fabric in several institutions, both private and governmental.
In 2018 the national cloth cap is augmented with various feathers. Khadi not only saw a 32% rise in sales, but also a spur on new avatars and avenues. In the last year, Khadi was just on the agenda from dressing up poster workers in uniforms or Kangana Ranaut in the Manicharnik region.
"The sales of Khadi in the financial year 2017-18 rose to 2.510, i.e. 26% up on 2,007 crore in the fiscal year 2016-17," says Vinai Kumar Saxena, president at the Committee for Village and Khadi Industries (kvic) as we look at the calendar year.
In the year gone by, KVIC has distributed 50,000 new model charkhas, 4,000 solar Charkhas and 5,000 looms – to strengthen the artisan’s output and increase fabric production by at least 30 percent-40 per cent. Brand Khadi, which already works with biggies like Raymond, also experimented with new format stores to increase their retail reach. KVIC opened up in a mall in a shop-in-shop formats.
The First Khadi Korner was opened at the Great India Place Mall in Noida. Other stores in similar formats are planned in Chennai, Varanasi and Ahmedabad. Tie-ups were also done with Cotton Bazaar at Mumbai.
KVIC sponsored, Neeta Lulla had developed a line of costumes for the movie of Kangana Ranaut, Manikarnika.
It is not only the fabric that did good work in 2018, however. The designer took up the fabric for Kangana costing Rs 26 lakh, including silk, cotton and wool. According to KVIC records, 5,500 electric potter wheeels were distributed to potter artists under the Kumhaar Sashaktikaran Yojana. Similarly, the Honey Mission saw distribution of 55,000 bee-boxes among villagers across the country.